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About Search Enging
Optimization
SEO, or Search Engine Optimization, is the art
of making your website visible and relevant to
search engines in an effort to better position
your website higher in a users results page. Research
indicates that users look no further than the
first two pages of search results, meaning if
your pages are not highly positioned, the
site is receiving less than 20%-30% of potential
traffic. But in reality, search engines direct
as much as 75%-80% of website traffic. So where
are the rest of those visitors going? Your competition!
ATAK Interactive’s alliance with an industry
leading SEO will provide proven search engine
optimization methodologies, in accord with your
marketing goals, to make your website more accessible
to search engines and align your site with the
key terms your prospects use so that pages from
your site appear higher in organic, crawler-based
listings. Their expertise extends beyond driving
traffic to your website. They focus on increasing
conversions through competitive intelligence and
delivering holistic recommendations for all of
your online business efforts.
Search Engine
Visibility Analysis (SEVA)
This report includes a detailed technical analysis
of your website and information on how search
engines view the site. This analysis also includes
recommendations for change.
Keyword Analysis (KWA)
KWA identifies the keywords or phrases your prospects
are most frequently typing in while searching
for information about your products, services
or industry. This data is then translated into
recommended keywords and/or phrases.
Baseline Ranking
Report
This report includes a snapshot of your pre-optimization
rankings across the search engines.
Usability Analysis
Providing personalized solutions on how to improve
the customer experience and conversion rate of
your site.
Competitive Intelligence
This analysis includes information on the competitor’s
search engine rankings, link popularity, search
engine visibility, Paid Search bidding strategies
and other internet marketing efforts.
Google Sitemaps
and Maintenance
Develop and properly submit a Google sitemap according
to Google’s specifications and then confirm
that the sitemap has been accepted.
On-Site Linking
Offer customized recommendations for an effective
onsite linking strategy to maximize search engine
results.
KWA and META Tags
After developing a KWA for a given page, we create
page-specific META tags. When used consistently
with content and other SEO tools, META tags will
help increase relevancy for your site.
Optimization PageMap
Provide detailed information on ranking opportunities
including recommendations for structure, layout
and the effectiveness of end-user messaging. Internal
link optimization recommendations are also provided
to maximize search engine crawler results and
to enhance visitor experience.
Advanced SEO Components
Also offered are a wide range of advanced SEO
components including:
1 Implementation Search Marketing Strategy
2 Inbound Directory Submissions
3 Paid Linking
4 Text Link Ads
5 Detailed Usability Analysis
6 Detailed Competitive Intelligence
7 URL Optimization Strategy
Technical Consultation
The SEO service model emphasizes ongoing consultation
on the strategy and implementation for all technical
recommendations. This includes ongoing contact
between you and your technical resource via both
phone and email and ensures that we stay abreast
of any change in your website plans and implementation
schedules.
Contact us today—we would love to hear from
you! Fill out the below information and one of
our interactive marketing specialists will contact
you promptly.
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