Search Engine Optimization - SEO

What is Search Engine Optimization?

Search engine optimization, better known as SEO is an extremely competitive and important marketing tactic that requires an up to date understanding of the current search formulas used by major search engines. SEO rank and listing is based on a couple of factors: original content that contains pertinent keywords, and link popularity - the number of relevant incoming links to a website. Other factors are the navigation structure of the site, the way content is displayed/coded, underlying code (programming), and how a site appears to the search engines.

Why SEO?

Having your website properly optimized is just as important as having a good design or well programmed functionality. A website is often the first impression a potential customer will have of an organization. This important tool must first be found by customers who are looking for it. The best way to have that happen is to have the website design display prominently on top of search engines for your related keywords.

Our Process:

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. ATAK Interactive’s SEO tactics and process is tested and proven through our many successful campaigns run for our clients. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.

All of ATAK’s website are developed in a search engine friendly manner. This does not guarantee a great ranking, but does ensure that your site will be found and indexed by major search engines. ATAK Interactive is a Los Angeles SEO company serving businesses worldwide.

Search Engine Optimization Includes:

• SEO strategy development: ATAK Interactive defines a custom needs assessment and strategy for long term search engine marketing success.
• Software recommendations: The search marketing industry is filled with hundreds, if not thousands, of software solutions to help track, analyze and improve your rankings. ATAK finds/uses the best tools for your strategy, internal resources, environment, and budget.
• On-Page Optimization: An in-depth analysis of your site’s on-page optimization where we locate immediate areas for improvement. Below on-page activities are performed on your website:
  • Website Review
  • Review & Assessment of targeted keywords
  • Keywords to be optimized
  • Initial Website Analysis Report
  • Optimization of Titles & Meta-tags
  • Optimization of HTML source code
  • Alt tag & Hyperlink Optimization
  • W3C Validation for Homepage (Suggestions of validation would be given. Implementation by clients end)
  • Keyword Position Check for the website in Google, Yahoo, Bing, other if required.
  • Creation of New Search Engine Optimized pages over 6 months, if needed.
  • Google Sitemap Creation (XML)
  • Google Analytics Account Creation
  • Google Webmaster Account Creation
  • Yahoo Sitemap Creation (XML)
  • Robot.txt Creation
• Link Building: ATAK Interactive search engine optimization professionals will generate natural and high quality links through our link building efforts. ATAK Interactive does not put our link building efforts on auto-pilot. Instead, we carefully craft pitches, content, and submissions with your brand and long-term success in mind. We manually submit your website to search engine friendly directories to bring the quality of the site up to our standards for link building.
• Local Search Optimization: ATAK Interactive helps with GEO Targeting to optimize your site to rank well in local search engines, and language specific search engines. We submit your website to local search engines and directories like Google Maps, Yahoo Maps, local.com, Switchboard.com, 411, CitySearch.com etc., while putting your web site a step above all of your competitors to appear to be more reputable and on the ball.
• Social Media Optimization / Networking: ATAK Interactive’s Social Media Marketing services are to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Below activities are carried out as part of Social Media Optimization
  • Personal Social Networks (Facebook, Twitter)
    ATAK Interactive creates the social networks while participating and talking about your company. We manage your social media profiles to attract visitors and leverage the two-way conversation.
  • Blogs and Forums / Discussion Boards
    ATAK Interactive creates the strategy that carves a space for your corporate and personal brand in the greater blog community. This may include crafting ideas for blog posts, blog commenting on other blogs to build awareness, and other creative ideas.
  • Social Bookmarking
    Social bookmarking lets you organize book marks for a lot of your favorite websites and organize them with tags. Social Bookmarking helps you generate quick inbound links to your website, get more visibility, traffic, and also helps you rank better for keywords you have used as tags.
  • Photo and Image Sharing
    Photo sharing websites make it easy to strategically share images on the web to boost your online brand and visibility. Photo sharing sites are highly indexed by major search engines and this will help to index your photo page in search engines and rank highly on their own.
  • Presentation Sharing
    We bring your powerpoint presentations online, building your brand on the web while generating inbound links to your website and helping you ranking better in search engines. Zoho Show, SlideShare, Scribd, SlideAware and Splashcast are some of the most popular hosting services for uploading PowerPoint files on the web.
  • Business Promotional Pages
    ATAK Interactive SEO professionals create business promotional pages in Squidoo and Hubpages to increase brand awareness of your business.
  • Video Optimization
    Video Optimization is now as essential as conventional aspects of Search Engine Optimization. Videos can influence your niche, increase website traffic, increase visibility of your brand, and also rank in search engine results.
  • Press Release Submission
    Self-promotion is an important factor for the success of a business. One way to achieve this is through properly written and promoted press releases.
  • RSS Submission
    RSS Feed Submission helps the blog to get more exposure, visibility and reach.

Monthly Reports

ATAK Interactive’s professional search engine optimization service provides our clients with monthly reports outlining each task completed. Here are some examples of the information clients receive in reports.

General Outline – Overview of work completed this month.

Action Report - This includes the details of what was completed. The outline provides details of all updates completed to improve your search engine placement.

Statistics - How many visitors came to your website and how they got to the web site.

Conversion Rates - What percent of visitors placed an order, contacted you, or ended up becoming a lead.

Google™ Statistics - How many people visited your website from Google™. Yahoo!, Bing, other campaigns, etc.

In addition to search engine optimization, we provide many specialty Internet marketing services including the following: search-friendly web design, local search engine optimization, pay-per-click (PPC) advertising campaigns, off page link building, social media optimization and development, blog design, blog optimization and marketing, targeted local search marketing, and mobile marketing development with search optimization.