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Content marketing is about giving away great information related to your industry (we usually call it an “offer”), and asking for a little bit of personal information in exchange. You’re giving your customers the right information and tools to make an informed purchase decision with you. In return, they agree to subscribe to your email newsletter.
This way, your prospects are educating themselves about how to make a purchase they’re satisfied with, while you’re building trust with them and giving yourself the opportunity to stay in tough with them in the future.
I’m not ready yet, I want to keep learning more.
With ATAK, we will identify key customer segments and help you develop content that appeals to them. This will be targeted to them through email segmenting, web design and paid advertising. By releasing useful content on a regular schedule, you have the chance to establish yourself as an industry leader where it matters the most - the minds of your customers.
Let’s talk about what works best for you.