| B2B Benefits from B2C
How did B2B benefit from the early problems with B2C? B2B activity is any applications between two or more businesses conducted over electronic media, whether it is the internet or an extranet. An example would be General Motors ordering parts from Delphi and making payment for them over the internet, or in this case, I believe that have an established extranet. When B2C started out, people where not real trusting of what they were going to get when they ordered over the internet. Sometimes, an order would arrive in a few days, other times it could take weeks. Payments might process faster than the order and people were worried that they would not see the merchandise. The initial sites were text only, so one could not see what you where buying. They sites were slow and at times orders were never captured. Security was a concern as this was a new technology and people where unsure where their credit card information would end up. As B2B became more prevalent, the sites were more advanced. They were more graphically intense and used more icons instead of text. Security was a priority and was intensely promoted on the sites to build confidence. Order tracking is common place an almost every site today, so that customers know exactly where their product is and when it will arrive. The sites are extensively tested before they are put on line to make sure that the data flows to where it is supposed to go. Confidence in website usability is a quantum leap ahead of the original B2C. - By David Ephraim of Atak Interactive, Inc.
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