Today, website owners and managers must leverage the power of social media, especially on an eCommerce website where sales is the end goal. Social media and your online brand must be used together so to not miss out on any potential interaction and sale. eCommerce merchants should be aware of the power of social media brings to a brand. As eCommerce and social media specialists, we at ATAK Interactive want to get our readers started on how to integrate social media with their eCommerce websites. Below are 7 important steps one should follow to increase sales by using the power of social media.
Put Visible Social Media Buttons
This is like a no-brainer but we still wanted to mention this just to be sure. Your social media buttons should be displayed on top, bottom, or side of your website as we all know. The important thing about putting social media buttons on your site is to be careful about creating buttons or links where users open your social media platforms in a new tab or window. If you do not take this precaution your visitors will automatically exit your website. A key note to take with you is that you do not have to use every social media outlet in the world on your website and putting every social media button that exists isn’t as effective as it sounds in that often this ends up being too much of a distraction. Put the buttons that you are actively using. Otherwise it will look unprofessional.
Place Share Plugins on Your Product Pages
Social media icons that link to your website and actual “Share” buttons are two different things. Placing share plugins on your eCommerce website (product pages especially) has become more common over the past few years and 100% of new ATAK Interactive eCommerce clients are now doing this. The Facebook like button or the Twitter tweet button can help to increase visibility and engagement online. The Pinterest pin button also is very helpful for social “word spreading.” The most common share plugins to put on your eCommerce website are:
Facebook Share Plugins
Twitter Tweet Plugins
Pinterest Pin Plugins
To choose the right plugins, make a decision by taking your business, your target market (potential buyer), and the social media platforms that you are active on and start there.
Include Up To Date Buttons
The social media environment is one of the fastest paced environments today, so always be on top of the new trends and terminologies, but also even the latest style used for tools (design). If you added your button a year ago, it is probably old right now. In order to survive in this environment you should stay up to date with current social trends. That doesn’t mean to jump on every new platform out there, just be aware of changes and modify your strategy if needed.
Offer Social Sign In
Social Sign In is the most convenient way to engage/enlist your visitors via a social media platform. First of all, Social Sign In tools where a user can login to your site via their Facebook account is way faster than the requirement to enter a username, password or other account information typically asked at sign up. On an eCommerce website, researches show that Facebook log in users make more purchases than others because its more convenient and easy. http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061
Use Social Based Comment System
Social based comment systems are crucial for an eCommerce website because having a conversation about the services or products is more engaging and credible through social verification on an eCommerce site. With social based comment systems you can place the most liked or engaged comment on top of the list and attract others with that. These commenting tools require a social log in which is going to decrease the spam risk as well from contributors. All of this makes for a more efficient and effective experience for your users but also for you to be able to listen without having to filter through spam messages that should never be there in the first place.
Show Trending Products on Social
Some of your products are going to be more popular on social platforms in terms of getting more shares and likes. It’s important for a web merchant to know which product is more popular or “share worthy” so you can develop and plan engaging material to drive users to your eCommerce store. Adding a “popular product feed” on your eCommerce website that shows what’s trending in your product list is going to help your business (and even your users in some respects) understand what products are attractive and even under published.
Use Analytics to Measure Your Buttons
Using Google Analytics is a necessity to measure your buttons’ effectiveness. Which types of individuals are using your social media buttons? If your measurements show that few people explore your buttons then perhaps your buttons are placed wrong on your website or the button or tool used is not the correct one for the particular location.
In conclusion, social media integration is becoming more and more important (and easier to implement) for eCommerce websites every day. Web merchants should try to collaborate with social media outlets to increase engagement and sales.
As eCommerce and web marketing specialists, we at ATAK Interactive always show our eComemerce clients the best practices to be more successful with their online stores and increase sales. In this fast paced environment, every online business needs a professional opinion and help to thrive. Please do yourself a favor and take a few minutes to call us 1-855-472-1892 to discuss your online presence and learn more about how to make your website a selling machine. To see our eCommerce clients please check our portfolio: http://www.atakinteractive.com/portfolio.php