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Browser usage statistics

by Atak Interactive - Dec 20, 2012
browser-usage-staistics


BROWSER USAGE STATISTICS: WHICH IS THE BEST?

Microsoft beware: Google Chrome is giving Internet Explorer a scare as it trailed the long-time dominating internet browser’s usage by only 1.8% in June 2012, according to global web stats provided by W3Counter. In fact, Chrome quickly surpassed other web browsers in usage with impressive statistics. ATAK Interactive takes a peek at the future of browsers, the trends and what consumers are looking for.

GOOGLE CHROME’S DOMINATION

Let’s take a look at the history of Google Chrome’s rise to the top. Four years ago in June 2008, Chrome wasn’t even on the map. Internet Explorer had 62.7% of the market share, while Firefox had 29.5%, Safari had 2.6% and Opera had 2.0%. Jumping a year ahead to June 2009, Firefox gained some traction and took market share from Internet Explorer, leaving IE with 58.4% and Firefox with 32.4%. Safari gained a tiny bit of the market with an increase to 3.3%, while Opera stayed flat at 2.0%. There was also a new player in the internet browser competition; Chrome had just 1.1% of the market share.

Taking a look another year later in 2010, Firefox continues to make strides for the lead with an increase to 33.4%, while Internet Explorer continues its downfall to 47.8%. Chrome takes the #3 spot with 9.6%, while Safari has a tiny growth to 3.7% and Opera improves slightly to 2.2%. June 2011: Firefox and Internet Explorer both experience market share losses while Chrome enjoys a large increase. IE is now at only 36.3%, Firefox is at 28.2% and Chrome has grown to 18.7%. Safari also almost doubles its presence and comes in at 6.3%, while Opera continues to linger at the bottom of the list with 2.4%. Within a year to June 2012, Chrome takes over the #2 spot with 28.1%, while IE clings on to the lead with 29.9%. Firefox has fallen to third with 23.1%, while Safari stays stagnant with 6.5% and Opera hangs on with 2.4%. In fact, Chrome has gained almost 2% of market share in just the last month—something that Safari and Opera took years to accomplish.

Another interesting concept to consider is the popularity of browsers regionally. According to Stat Counter, Firefox dominates most of central Europe, while Chrome is the leader in Russia, Turkey, Italy and Spain. IE is most popular in England, Norway and Sweden, while Opera is #1 in the Ukraine and Belarus. IE prevails in the United States and Canada, but Chrome is dominant in Mexico and Central America. China and Saudi Arabia prefer IE, while India prefers Chrome. The variations from country to country are fascinating.

WHAT MAKES A GOOD WEB BROWSER?

Research is consistently being performed to build a better web browser, but there are some features that generally make some browsers function better than others.

1) Reliability. Have you ever experienced working with multiple websites and/or tabs open and get the awful message that the internet browser has experienced a problem and needs to restart? We’ve all been there, and reliability of this not happening is the key to a good web browser. Chrome for example restores all previously open web pages when it has to close unexpectedly.

2) Interaction with applications. There are many applications that will not run smoothly with certain web browsers. For example, when the iPhone and iPad came out, they could not run Flash because the dominant web browser on the devices, Safari, could not run Flash. New browsers, such as one called Puffin, have been developed to run Flash and can be used as an alternative.

3) Ease of usage. Some browsers make it more difficult than others to complete tasks on a website, such as filling out a form or completing a purchase. The ideal web browser makes the experience a good one, and does not make it more complicated for the user.

ATAK Interactive’s websites are all built to perform well on all major internet browsers, but it seems that Google Chrome is making its way to the top as the most used browser and many reviews, including one from PCWorld, indicate that it learned from the mistakes of its predecessors and built a fast, easy-to-use and reliable browser.

ABOUT THE AUTHOR

The team at ATAK Interactive is accountable, tenacious, agile, and kind. See what it's like to work with a digital marketing agency that takes your success seriously.

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