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In: Content Marketing

3 Surefire Ways to Dominate With Facebook’s Newest Feature

by Madison Guerriero - Feb 26, 2015
Facebook Place Tips, Place Tips, Facebook Strategy, Facebook Organic Reach
If you are a local business and your goal is to expand your market to increase sales, you will love Facebook’s latest feature as much as we do! Giving Yelp and Foursquare a run for their money, Facebook introduces Place Tips into users’ newsfeeds with location-relevant content at or near physical locations such as stores, gyms, restaurants, and more.
 
Facebook Places Tips
 
Here’s how it works:
The automated service is currently free and being tested in “limited areas” on Facebook's iOs app with the help of beacons. If everything goes accordingly, it’s safe to assume that Facebook will expand this service to more locations to stay ahead of the social-local-mobile curve.
 
To access Facebook Tips, turn on your Facebook location services so that this handy dandy feature is displayed at the top of your newsfeed, making you only one click away from getting the most out of your location. Next, all you have to do is tap Place Tips to see more information about your location, friends' photos and posts (relevant to the location or business), the business's photos and posts, and information about the business.
 
Cool story bro, but how is this useful for my business?
 
Here’s how your business can take advantage of Place Tips:
When Facebook mobile users are in a particular area, Place Tips will choose which businesses to show them based on their location. Be one of the first to be displayed and get a jump start on the competition with a solid Facebook Marketing Strategy!
 
1) Promote User-Generated Content
Whether it's photos, reviews, or check-ins, user-generated content for your business is an effective way to gain more content for Place Tips and increase your organic reach among those that have liked your page, their friends, and people using the new feature.
 
2) Host Events
Place Tips shows upcoming events in the area, so it is important to host events at your business. Regardless if it is a fundraiser or a "shop and drink" event, creating in-store events will benefit your business and help build a community around it.
 
3) Optimize, Optimize, Optimize!
Optimize your Facebook page and posts by double checking that your business's location and other important information are up to date as well as posting relevant content, which will automatically be displayed in Place Tips to give your Facebook Business Page and brand more personality and credibility. With the new location-based feature, it is also wise to promote your posts based on your business's location so the RIGHT people will see them.
 
If you implement an effective marketing strategy with the above steps for your Facebook Business Page, not only will you have the power to dominate Facebook organically, but you will soon be able to take full advantage of this new and exciting feature. Learn more about how to create a strong Facebook strategy by contacting us at 855-472-1892 or info@atakinteractive.com.
 
Resources:
Facebook Newsroom
Marketing Land
Social Media Today
Madison Guerriero
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