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A Beginner’s Guide To Using Snapchat for Brands

by Madison Guerriero - Feb 12, 2015
snapchat for brands

So, let me guess… You are a business owner or marketing manager looking for unique, creative ways to engage with your target audience and tell the story of your brand. You know social media is the way to go, but with so many trendy, popular social media platforms popping up left and right, it is overwhelming to keep up to date with the hottest technologies and latest apps. Then you hear about Snapchat.

 

Like the ghost on its logo, Snapchat is a mystery to many businesses. You know just enough about this strange platform to know the kids are using it… But are brands? To answer that question: Yes, a variety of brands in almost every industry are utilizing Snapchat to engage with their target audience and reach millennials. Here’s how your brand can do the same:

 

Reach Your Target Audience
Snapchat users have been deemed as a 'crazy engaged' audience. If you want to build a connection with a younger demographic, Snapchat is the right social media platform to add to your marketing strategy. Here are some stats to get you excited:

  • -71 percent of users are under the age of 25
  • -70 percent of users are women
  • -400 million “Snaps” sent per day
  • -Top photo app downloaded by iPhone users in the US (2014)

 

Tell Your Brand Story­
In late 2013, Snapchat introduced its “My Story” feature, which transformed the app into a storytelling platform. Big brands like Taco Bell, who has over 30 million followers on Snapchat with an 80% open rate of its “Snaps”, noticed the potential of an engaged audience and led the way for other marketers in a variety of industries that wanted to tell their brand story in a unique and interesting way unlike anything possible on any other social media platform. The “My Story” feature allows users and brands to post real-time information that disappears after 24 hours, creating a sense of urgency that is perfect for promotions, giveaway contests, behind-the-scenes footage, and sneak peeks.

 

Check out some examples of how brands utilize Snapchat’s “My Story” feature to give their target audience a feeling of importance by offering them an exclusive inside look.

 

free people snapchat strategy

Free People gives exclusive content of behind-the-scenes footage and sneak peeks of photo shoots and upcoming products.

Snapchat Strategy for Brands

Grubhub keeps users intrigued with a fun food-related contest.

Taco Bell Snapchat Millennials

Taco Bell announces its breakfast menu to Snapchat users.

 

Snapchat is more than just a trendy, fun app for young adults. It is one of the best-kept secrets to social media marketing and is on its way to becoming a powerhouse as marketers discover new, innovative ways to take advantage of its many features. From offering giveaway contests exclusive to a brand's Snapchat audience to giving users the inside scoop of NFL teams' locker rooms to even testing the popularity of potential inventory and more, the possibilities to engage with millennials and teens are endless.

 

If you want to learn more about Snapchat or develop a social media strategy unique to your brand, contact us at 855.472.1892 or info@atakinteractive.com!

 

References:
http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat
http://www.adweek.com/news/technology/snapchats-crazy-engaged-users-cant-resist-message-taco-bell-159677
http://www.business2community.com/social-media/marketing-snapchat-stats-storytelling-user-experience-0923685
http://expandedramblings.com/index.php/snapchat-statistics/3/

Madison Guerriero
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